Perception Analysis

case study: Perception Analysis

The Brief

We were approached by a large European specialty insurer wanting to evaluate is perception in the marketplace and assess if there had been any change in the company’s presence over the last few years.

The Approach

Our team of researchers canvassed a wide range of individuals at major broking firms and leading insurance companies, operating within both the London and European (re)insurance markets and across several specialty lines of business.

This enabled us to obtain a comprehensive insight into how both competitors and those with direct dealings perceive the carrier.

The Results

Our findings not only identified the company’s strengths and weaknesses, but also included an invaluable insight into employee and department effectiveness, as well as opportunities for the carrier.

The study enabled our client to pinpoint precise areas for improvement, and take steps to address them. This has included establishing new protocols to increase transactional efficiency for brokers and better clarity around the insurer’s offering. This has strengthened market relationships and improved the company’s reputation, both as a credible insurer and as an employer, resulting in a rise in successful talent acquisition.

If you are interested in learning more about our perception analysis capabilities or how we can help you develop other areas of your business, please contact Matthew Eames at or on +44 (0)207 092 3257.