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Insights: New Market Entry Analysis (London Market Carrier)

Eames Partnership was recently commissioned by a global (re)insurer to research a new product/market in preparation for a potential launch. The client instructed Eames Partnership to investigate a variety of territories ranging from the US, London, Europe and Asia as well as potential candidates to support the company in launching the product locally.

The Approach

Prior to researching suitable candidates with the potential to provide direction, leadership and build a book of business from scratch, we spoke with a variety of market leaders and experts who were able to inform and advise us on the current market climate and recommend that the London and US markets were the most appropriate territories to launch the team/product due to a range of factors (notably clients uptake in purchasing this product). Through an intensive phase of primary research, we sought to highlight the relevant leaders across the London and US markets and focused on those individuals with a solid market reputation and a track record of building and maintaining a portfolio.

The Outcome

Following the research phase, we highlighted in excess of 15 potential leadership candidates across London, New York, Chicago and San Francisco. Following the presentation of our findings to the client, Eames Partnership was instructed to pursue 12 individuals, proceeded to interview 9, which resulted in a final shortlist of 6 strong leaders (3 in the US and 3 in London). Following the final interview phase, our client decided to launch the product in London, in addition to hiring a US leader to focus on North American domestic risks based on our recommendations from the market analysis report.

If you are interested in learning more about our market analysis capabilities or how we can help you develop other areas of your business, please contact Matthew Eames at matthew.eames@eamespartnership.com or on +44 (0)207 092 3257.