Reinsurance broker Guy Carpenter has appointed former Gen Re executive Hans van Oort as managing director of its Benelux operations in a bid to strengthen its presence in the region.

Van Oort will report to Roelant de Haas, CEO Benelux and will be based in Brussels, working closely with the broker’s Rotterdam and London offices. He moves over from Gen Re, where he most recently served as chief account executive and marketing manager for Europe, having originally joined the carrier in 1997. Prior to that, he was head of the reinsurance broking and consulting department at Bloemers & Co. Herverzekering, where he was responsible for the Dutch market.

In his new role, Oort will be responsible for expanding Guy Carpenter’s presence across Belgium, the Netherlands, and Luxembourg.

Commenting on the appointment, De Haas said that Van Oort was a “very strong addition” to the Benelux team. “We firmly believe that our clients will benefit significantly from the insight and industry knowledge that he brings to the role,” he added.

Meanwhile, Massimo Reina, CEO of continental Europe and MENA at Guy Carpenter, said: "The Benelux region is becoming an ever more important territory for Guy Carpenter, as we continue to build on our success in the region in recent years."