Lloyd’s broker Endeavour Insurance Services has announced the launch of a new technology and cyber facility, led by newly appointed Tony Loizides.

Loizides joins Endeavour from broker Safeonline, where he served as head of broking since 2010 and was responsible for insurance lines such as cyber, financial, professional and intellectual property. He brings with him 28 years’ insurance experience, predominantly focused on the North American markets, in all specialty lines including professional indemnity, D&O, financial lines and healthcare, but with a particular focus on technology and cyber.

He began his insurance career in 1989 at brokers Sedgwick before moving to First City Partnership and HSBC Insurance Brokers where he handled primary D&O insurance for some of the world’s biggest and most innovative technology firms.

The Endeavour Cyber Facility will mainly be managed via an online portal, providing multiple opportunities for MGAs, producing brokers and clients in the US and Canada to generate new business streams in the North American specialty lines space.

David Lawrence, chairman and CEO of Endeavour Insurance Services, said: “This is the next step in the growth of Endeavour with an exciting new business offering to an arena where organisations may not have immediate access to this class of insurance.

“Given recent events, cyber protection is fast becoming a major consideration in future risk management,” he continued, adding that the development of its cyber offering was “a medium term investment” for the company.

“We expect that by creating an online platform to address the SME cyber space, there will also be offline mid-market opportunities that we can develop and look to build something around, in order to facilitate easier management of risks,” Lawrence added.