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Aviva UK appoints Adam Winslow as CEO for UK & Ireland general insurance

May 26, 2021

Aviva has announced the appointment of Adam Winslow as chief executive officer, UK & Ireland General Insurance, effective immediately.

Winslow has over two decades of experience in the general and life insurance industry, including roles at AIG and Allianz. He brings senior management experience in personal and commercial lines, across operations and broker relationships.

Earlier in his career, he served as director of partnership and director of retail at Aviva, where he was responsible for running some of the firm’s most significant general insurance partnerships.

Winslow was most recently CEO of Aviva’s international businesses, responsible for overseeing Aviva’s successful strategic divestment programme.

In his new role, he will continue to report to Amanda Blanc, Aviva group CEO and be a member of Aviva’s group executive committee. He replaces Colm Holmes who is leaving Aviva for other opportunities.

Amanda Blanc, group chief executive officer, said: “Aviva is a market leader in General Insurance in the UK & Ireland, with significant ambitions for growth as we transform the performance of our core businesses following the reshaping of the Group.

“Adam’s talent and capability have been amply demonstrated in his leadership of our successful programme of eight divestments over the past eight months. Having now concluded the strategic refocusing of our portfolio, I am delighted to appoint him to this pivotal role, and his next challenge in Aviva.”

Winslow added: “The General Insurance business in the UK and Ireland is an area of huge strength for Aviva, but also a business with exciting growth potential that I want to help realise. I’m looking forward to getting after that growth, working closely with our important broker partners, and supporting the delivery of our strategy.”